MEET THE TEAM
We are a growing team of experienced golfers with passion for the game.
We are dedicated to helping all golfers grow.
Jay SHIM
Golf Teaching Professional
Since Jay began his golf journey at the age of 5, the sport has held a significant place in my life. Growing up under the guidance of my father, a seasoned golf professional, he gained invaluable exposure to the game from an early age. His mentorship not only fueled my passion for golf but also deepened his understanding of its intricacies. This early immersion allowed him to develop keen insights into junior players' perspectives, enabling him to tailor my teaching methods to suit their unique needs and learning styles.
After graduating from Plehanova University in Russia, he was driven to enhance my expertise in golf education. He pursued and obtained USGTF (Level 3) certification, equipping him with comprehensive knowledge and advanced teaching skills in golf instruction. Additionally, he embarked on educational journeys to Korea and the United States, immersing himself in diverse golf instruction environments. These experiences provided him with invaluable insights into each country's distinct golf cultures, trends, and instructional methodologies.
Recognizing the strengths of both Korean and American golf instruction, he has integrated the best practices from each into his teaching philosophy. Central to his approach is the guiding principle of "swing comfortably, without complexity." By emphasizing simplicity and efficiency in swing mechanics, he aims to empower his students to develop a natural and effective golf swing aligned with their individual abilities and preferences. His ultimate goal is to cultivate a love for the game among his students while helping them unlock their full potential on and off the golf course.
chris JEON
Golf Teaching Professional
Chris Jeon is a bilingual golf coach based in Austin, Texas, with over a decade of experience coaching in both South Korea and the United States. Fluent in English and Korean, Chris makes golf accessible to a diverse range of students. His master's degree in education and deep understanding of learning psychology set him apart from traditional instructors. He goes beyond technical swing adjustments, focusing on how students learn and develop a true passion for golf.
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Chris’s coaching philosophy emphasizes personal growth through golf. His personalized coaching plans are tailored to each student’s individual goals and motivations, allowing for faster skill improvement while nurturing a deeper connection to the sport. Whether you're a business professional looking to sharpen your networking skills on the course or simply seeking more enjoyable rounds with family, Chris provides instruction that is as much about mindset as it is about technique.
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His approach blends technical expertise with motivational guidance, transforming the way his students view the game. Chris’s coaching is designed to unlock each golfer’s potential, not just in their swing but in their overall experience of the sport. Under his guidance, golf becomes more than just a physical activity; it becomes a key to unlocking personal and professional opportunities.
With Chris, you’ll experience rapid improvements in your game while cultivating a lasting passion for golf. His unique blend of knowledge, bilingual communication, and motivational coaching makes him one of Austin’s leading emerging golf instructors. With Chris, golf becomes a transformative experience, enriching your life both on and off the course.
sEongsoo KIM
Golf Teaching Professional
Assistant Professional
Seongsoo Kim is a dedicated golf instructor who brings specialized training in swing mechanics, player development, and professional club fitting. He delivers instruction that helps golfers of all levels build confidence, improve consistency, and enjoy the game more deeply.
His teaching approach blends his long golf experience, launch‑monitor data, and proven fundamentals to create personalized improvement plans for each student. Whether working with beginners or competitive players seeking measurable progress, Seongsoo focuses on building strong foundations and long‑term player development.
He graduated from the Golf Academy of America in San Diego in 2012 and holds three professional certifications from the program:
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Advanced Teaching Certification — Specialized training in swing mechanics, teaching methodology, and player development.
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Club Fitting Certification — Expertise in launch‑monitor analysis, shaft profiling, and equipment optimization.
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General Management Certification — Background in golf operations, customer service excellence, and facility management.
These certifications reflect Seongsoo’s commitment to professional standards, continuous learning, and delivering a high‑quality experience to every golfer. His goal is to help each player understand their swing, make confident changes, and enjoy measurable progress.
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“I believe in pursuing a truly natural swing—one powered by gravity and rotation, creating harmony between your body’s balance and the club’s motion. To achieve this, we begin by learning how to simply swing the club, then gradually refine posture and movement. Grounded in a precise grip and proper setup, you will master the natural swing first, allowing you to experience the incredible sensation of your body being effortlessly guided by the club.”
SUKJOON "SJ" YOON, Ph.D.
General Manager
Golf Teaching Professional
SJ is a highly skilled and experienced PGA Associate with over 17 years of experience in golf instruction. He has taught over 800 members and has worked with golfers of all skill levels. As a golf analyst, SJ provides exclusive insights into emerging trends and topics in the industry.
SJ’s approach to coaching the golf swing is systematic, with a strong emphasis on the fundamentals. He utilizes data-driven technology to improve golf swings and provides personalized coaching to his members.
Originally from Seoul, South Korea, SJ holds a Bachelor’s degree in Professional Golf Management and Business from Kyung Hee University. He also earned a Master’s degree in Sport Tourism and Sport Management from Clemson University and a Ph.D. from Texas A&M University, respectively.
With his extensive knowledge and expertise, SJ is dedicated to helping his members improve their golf skills and achieve their goals.
